Monday, April 2, 2012

TIPS ON BLOGGING


"Ever since her grand son taught her to blog,
she never pampers us"
Everybody and his uncle is into blogging.. 
which just shows how dormant creativity is waiting to be unleashed inside everyone of us.
Here are some tips to make your blogs more engaging.. 
Imperative if you are blogging with a commercial agenda …
just useful if you are blogging to make the world know your viewpoint.

MAKE YOUR BLOG POSTS SHORT
  • Ideally the posts should be between 300 to 500 words.
  • Don't demand people's attention for more than a few minutes.
TREAT BLOGS LIKE A SHORT STORY
  • One Post = One Idea
  • Take one idea and stick to it. No need for extensive elaboration.
    in other words...
 ENTER LATE. EXIT EARLY
  • This is a rule in constructing a scene in movies - Without getting embroiled in what happened before this scene, the narration starts with some minimum cues to make sense for the viewer..and, once the purpose of the scene in the story is served, narration moves on to next scene.
  • Similarly, edit your preamble and summing ups.

ATLEAST BE HUMOUROUS, IF YOU CANNOT BE FUNNY
  • Everybody likes to smile..so avoid being morose and monotonous.

IF YOU CAN’T BE HUMOUROUS, ATLEAST BE PASSIONATE
  • Bare your heart and be provocative
  • Remember, you can be either loved or hated, but never ignored.

IF YOUR SUBJECT IS SERIOUS OR ELABORATE, MAKE IT AN EXTERNAL LINK
  • If your subject is serious and cannot brook any dilution, make the blog post short and indicate what the reader can expect if he wants to dig down further, by clicking that link.

BE CONSISTENT IN TONE & CONTENT
  • Branding is a long term exercise and it’s all about taking up a Character & Attitude.
  • So your language and presentation should be consistent enough to reinforce the mental image you want to portray.

BE REGULAR
  • ..unlike me.

     SreeRam, Communications Consultant,
Chennai, India.
     9340006600, nathansmedia@gmail.com
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