Ever wonder why looking at others' SELFIES irritate most of us?
I can think of 3 reasons at the least -
1. Those who don't have anything of value to convey, show themselves
2. Only a hollow Narcissist will take the trouble of imposing unsolicited mug shots on unsuspecting public
3. Some good landscapes, cityscapes are spoiled by silly selfies in the foreground
In marketing and advertising, many of us do something stupidly similar to selfies. We make empty statements which ...
1. doesn't mean anything specific to the consumer -
"Brings out the inner you" "Your life will be complete with (whatever they peddle)"
2. gives some numbers which cant be verified -
"reduces hair fall by 33.5 % says 87% of our users" - Did someone actually count the number of hairs falling daily, before and after using this product?
3. sounds phoney with the cliched hyperbole -
"Path breaking technology" "Once in a lifetime offer"
Always SHOW. Never TELL.
The best way to gain credibility and establish authenticity in the target market is -
1. Show a video / picture / link to news story which shows what you claim -
Use available free social media channels to air videos of actual achievements, mile stones. Nothing speaks louder than a visual.
2. Reduce hyperbole -
The consumer shuts you off if barraged by empty airy vague unverifiable claims. If you listen to yourself you will realise that you sound like a con-man
3. Don't communicate if you don't have anything of value to convey -
Constant communication is a put off like someone making persistent small talk or even worse talking about themselves.
Only when you have something specific to say, show that. 😀
.................................................................................
SreeRam 0-934006600
nathansmedia@gmail.com
Nathans Media Group
I can think of 3 reasons at the least -
1. Those who don't have anything of value to convey, show themselves
2. Only a hollow Narcissist will take the trouble of imposing unsolicited mug shots on unsuspecting public
3. Some good landscapes, cityscapes are spoiled by silly selfies in the foreground
In marketing and advertising, many of us do something stupidly similar to selfies. We make empty statements which ...
1. doesn't mean anything specific to the consumer -
"Brings out the inner you" "Your life will be complete with (whatever they peddle)"
2. gives some numbers which cant be verified -
"reduces hair fall by 33.5 % says 87% of our users" - Did someone actually count the number of hairs falling daily, before and after using this product?
3. sounds phoney with the cliched hyperbole -
"Path breaking technology" "Once in a lifetime offer"
 |
| Cartoon by Tom Fishburne whose amazing works can be enjoyed at https://marketoonist.com/ |
The best way to gain credibility and establish authenticity in the target market is -
1. Show a video / picture / link to news story which shows what you claim -
Use available free social media channels to air videos of actual achievements, mile stones. Nothing speaks louder than a visual.
2. Reduce hyperbole -
The consumer shuts you off if barraged by empty airy vague unverifiable claims. If you listen to yourself you will realise that you sound like a con-man
3. Don't communicate if you don't have anything of value to convey -
Constant communication is a put off like someone making persistent small talk or even worse talking about themselves.
Only when you have something specific to say, show that. 😀
.................................................................................
SreeRam 0-934006600
nathansmedia@gmail.com
Nathans Media Group
