When courier boys become power brokers
"...in any ministry, if there is no vested interest in a proposal, nobody is interested to push it forward and upward. It gets a silent burial."
Last month, just a few days before the Nira Radia tapes kicked up dirt, I was in a radio debate on the "future of PR", which was moderated by Sanjay Pinto, of NDTV.
Sanjay Pinto, at one point, strongly made a statement that the PR fraternity were mostly doing a 'courier' job. Oh yeah! I smugly smirk now since Nira Radia just proved what heights a proactive 'courier' girl can reach!
Sanjay Pinto, at one point, strongly made a statement that the PR fraternity were mostly doing a 'courier' job. Oh yeah! I smugly smirk now since Nira Radia just proved what heights a proactive 'courier' girl can reach!
Lobbying - is the second oldest profession
Lobbying to get the attention of powers-that-be towards an issue did not start with Nira Radia. All the industrial bodies were formed to collectively conduit the aspirations of an industry. What do CII, NASSCOM or any industrial body do in the months before the March budget presentation? Go to Tirupathi and pray?
Come on now, grow up, please. Accept the reality in any system where there is concentration of power, influencers will thrive like amoeba. In the corridors of power at Delhi or any nation's capital, every file in every ministry has the tag of a lobbyist.
In fact, in any ministry, if there is no vested interest in a proposal, nobody is interested to push it forward and upward. It gets a silent burial.
Lobbying to get the attention of powers-that-be towards an issue did not start with Nira Radia. All the industrial bodies were formed to collectively conduit the aspirations of an industry. What do CII, NASSCOM or any industrial body do in the months before the March budget presentation? Go to Tirupathi and pray?
Come on now, grow up, please. Accept the reality in any system where there is concentration of power, influencers will thrive like amoeba. In the corridors of power at Delhi or any nation's capital, every file in every ministry has the tag of a lobbyist.
In fact, in any ministry, if there is no vested interest in a proposal, nobody is interested to push it forward and upward. It gets a silent burial.
Have’t YOU lobbied?
Everybody who snort self-righteously and bemoan the state-of-the-nation should ask themselves whether they have patiently waited for the school's decision in giving admission to their son or daughter. How many contacts they would have tapped into to reach the correspondent or the Head mistress?!
Everybody who snort self-righteously and bemoan the state-of-the-nation should ask themselves whether they have patiently waited for the school's decision in giving admission to their son or daughter. How many contacts they would have tapped into to reach the correspondent or the Head mistress?!
Don’t equate PR with lobbying
PR is much more than mere Lobbying. Content marketing or collaborative marketing using social media apart from traditional channels will become the mainstay of the PR industry.
Unfortunately, since PR industry has no entry criteria, the influencers who have no other apparent skills, cloak their murky services under the euphemism of PR. That provides them a formal front.
PR is much more than mere Lobbying. Content marketing or collaborative marketing using social media apart from traditional channels will become the mainstay of the PR industry.
Unfortunately, since PR industry has no entry criteria, the influencers who have no other apparent skills, cloak their murky services under the euphemism of PR. That provides them a formal front.
What the PR industry should do
Like the advertising industry which has unified to provide diploma courses, the PR industry should come together and make a curriculum. At least a short course will set the path for giving a semblance of professionalism and be a step in regaining respectability.
Like the advertising industry which has unified to provide diploma courses, the PR industry should come together and make a curriculum. At least a short course will set the path for giving a semblance of professionalism and be a step in regaining respectability.
SreeRam, Communications Consultant, Chennai, India.
9340006600, nathansmedia@gmail.com
9340006600, nathansmedia@gmail.com
MARCOM BLOG - http://marketing-communications-ksr.blogspot.com/
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FACEBOOK - http://bit.ly/nmg_fb
LINKED IN - http://in.linkedin.com/in/ksr960
TWEET - @kravMagaSreeRam
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