Choosing the ad agency
The relationship between The Client and The Ad Agency has many phases like any relationship - Wooing, Romancing, Marriage, Children, Mutual Dissatisfaction, Resigned to Status-quo or even Divorce.
What one has to accept is, it’s a dynamic relationship, due to the presence of many variables like Competition, Change in Client's or Agency's priorities and People shifting on both sides.
Having said that let’s move on to factors to consider in "Choosing the Ad agency"
Factor 1- "As a Client, am I exciting enough?!"
An agency works hardest when the Client is at its aspiration level. The aspiration can be either in the Billing Volume or a Creative Challenge.
A mature ad agency will still consider a small startup's account if the Client's product is intriguing enough. It also gives them an opportunity to try out their maverick ideas, which will in all probability be wet-toweled by a big client, set on his strategy.
The Client has to look at his Business Volume and the Product profile while choosing an ad agency, and ask "Do I bring excitement to this relationship?!"
SreeRam is a Chennai based marcom professional.
Connect on FACEBOOK
View profile in LINKED IN
The relationship between The Client and The Ad Agency has many phases like any relationship - Wooing, Romancing, Marriage, Children, Mutual Dissatisfaction, Resigned to Status-quo or even Divorce.
What one has to accept is, it’s a dynamic relationship, due to the presence of many variables like Competition, Change in Client's or Agency's priorities and People shifting on both sides.
Having said that let’s move on to factors to consider in "Choosing the Ad agency"
Factor 1- "As a Client, am I exciting enough?!"
An agency works hardest when the Client is at its aspiration level. The aspiration can be either in the Billing Volume or a Creative Challenge.
A mature ad agency will still consider a small startup's account if the Client's product is intriguing enough. It also gives them an opportunity to try out their maverick ideas, which will in all probability be wet-toweled by a big client, set on his strategy.
The Client has to look at his Business Volume and the Product profile while choosing an ad agency, and ask "Do I bring excitement to this relationship?!"
SreeRam is a Chennai based marcom professional.
Connect on FACEBOOK
View profile in LINKED IN
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