The "nowness" of social media presents a 3 fold challenge -
* Over-whelming - too many streams of activity
* Expertise - constantly evolving technology
* No control - Anxiety extrapolates when one is not able to contain the response from the audience.
* Over-whelming - too many streams of activity
* Expertise - constantly evolving technology
* No control - Anxiety extrapolates when one is not able to contain the response from the audience.
Add to this the traditional factors like -
The worried management - since negative feedback is in public domain, and one can’t wish it away
The worried management - since negative feedback is in public domain, and one can’t wish it away
Social media is a twin-edged sword. To avoid self-inflicted injuries the company has to -
* Have a well planned response strategy, with an inbuilt escalation mechanism
* Maintain a participative tone in all communication
* Provide perceived or real transparency
* Retreat without ego to minimize damage
* Have a well planned response strategy, with an inbuilt escalation mechanism
* Maintain a participative tone in all communication
* Provide perceived or real transparency
* Retreat without ego to minimize damage
The responsibility of "Presence management" should be with a person who
* understands Web 2.0 nitty gritty
* possesses marketing acumen
* relates to visual and text components of creative inputs
* and an aptitude for Public Relations.
SreeRam is a Chennai based marcom professional.
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* understands Web 2.0 nitty gritty
* possesses marketing acumen
* relates to visual and text components of creative inputs
* and an aptitude for Public Relations.
SreeRam is a Chennai based marcom professional.
Connect on FACEBOOK
View profile in LINKED IN
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